BMC is the main partner of the Gravel Trans Jura. A partnership that fits together perfectly. Because BMC stands for quality, innovation, Swissness – and a connection to the Jura.
In the world of premium bike brands, BMC has spent decades building the sport of biking and pushing technology to the limits. The early days of BMC saw rapid and monumental innovation in the bike industry. This singular focus on speed has made BMC the brand it is today: fast, relentless and iconic.
Today, the BMC team consists of over 150 employees and supports hundreds of athletes. They are still based where it all began – in Grenchen SO, at the southern foot of the Jura. The Gravel Trans Jura route passes just a few kilometers away.
“Bikes for adventure and unforgettable memories”
“Our bikes are designed to enrich your daily life, give you a path to adventure and create lifelong memories. BMC strives for world-class performance that is accessible to all.” Brett Hasell, Head of Marketing.
The URS 01 gravel bike offers the performance a dedicated gravel rider needs. It impresses with its sleek look and low weight. The premium carbon frame for gravel use is equipped with ICS and MTT technologies and offers enormous functionality thanks to multiple mounts, the Gravel+ geometry and the large tire clearance.
We are very excited about this partnership. Something unique awaits all GTJ participants: At the opening event in Baden, a BMC gravel bike URS LT ONE will be raffled off among all participants!
